We teamed up with Object & Animal and Beats By Dre for this special-edition product release for Chinese New Year. The creative brief called for four live-action vignettes with colorful scenarios that nodded toward Chinese culture and New Years prosperity. Filmed entirely on location in Shanghai, our team was tasked with all visual effects and support with post production to bring these otherworldly setups to life.
Agency: AKQA
Production Co: Object & Animal
Director: Christine Yuan
Executive Producer: Justin Benoliel
Producer: Brooke McDaniel
Design/Anim: BEMO
Executive Producer: Brandon Hirzel
Design Director: Brandon Parvini
Senior 3D Artist: Alex Braddock
VFX Supervisor
Post Production Supervisor