Commercial

Commercial

Beats 听什么, 來什么

Beats 听什么, 來什么

Beats 听什么, 來什么

Overview

Overview

Overview

We teamed up with Object & Animal and Beats By Dre for this special-edition product release for Chinese New Year. The creative brief called for four live-action vignettes with colorful scenarios that nodded toward Chinese culture and New Years prosperity. Filmed entirely on location in Shanghai, our team was tasked with all visual effects and support with post production to bring these otherworldly setups to life.

Production

Production

Our small team executed on all vfx with additional editorial support through final delivery. I served as VFX Supervisor and was heavily involved during pre-pro and was on location in Shanghai, China. The international nature of the shoot called for careful planning with all departments to ensure the intended creative could be executed. Visual Effects included 3d modeling/animation, dynamics, set extensions, tracking/matchmove, wire/rig removal and composite and finishing.

Production

Our small team executed on all vfx with additional editorial support through final delivery. I served as VFX Supervisor and was heavily involved during pre-pro and was on location in Shanghai, China. The international nature of the shoot called for careful planning with all departments to ensure the intended creative could be executed. Visual Effects included 3d modeling/animation, dynamics, set extensions, tracking/matchmove, wire/rig removal and composite and finishing.

credits

credits

credits

Agency: AKQA

Production Co: Object & Animal

Director: Christine Yuan

Executive Producer: Justin Benoliel

Producer: Brooke McDaniel

Design/Anim: BEMO

Executive Producer: Brandon Hirzel

Design Director: Brandon Parvini

Senior 3D Artist: Alex Braddock

Dennis Shin

Dennis Shin

Dennis Shin

VFX Supervisor

Post Production Supervisor